“We set up Ideality after many years of working with companies and organisations helping them to identify, generate and filter new product and process ideas which were capable of early development.

We became increasingly aware that many companies and organisations are, with the right guidance and facilitation, able to analyse the core functions of their products and services, and out of this think highly creatively about new products, process enhancements and derivatives.

It’s a hugely satisfying area in which to work.  In the case studies described on this new website, you can feel the excitement our clients feel in being able finally to pull together previously half-formed or dormant ideas and actually make them happen.

As one client very memorably said to us, “it’s a bit like finally getting to view the lid of the jigsaw to see for yourself how all the bits fit together.”

Idea generation is stimulating, satisfying…. and fun, too.  Many staff who attend our workshops (drawn from sales, marketing, finance, HR and many other parts of the company) would never normally describe themselves as “creative thinkers” – but, using the right tools, they are unfailingly capable of generating literally dozens of imaginative innovations.

Our workshops to date have never failed to generate practical new ideas. Typically, we help our clients to park some for future development and concentrate on the hot prospects which can be brought early to market.

Don’t hesitate to contact us at any time for an informal chat about how we could help generate productive new ideas for your own company or organisation.”

"The essential part of creativity is not being afraid to fail."
Edwin H. Land