Ideality has close working relationships with a range of Associate organisation each of whom can provide further elements towards a successful innovation journey. This expertise includes market research, engineering design and computations, human factors design, product design, development and prototyping, data management, IP and intellectual asset management, and commercialisation.  Together we provide a complete pathway from the desire to innovate through to results in the marketplace.  Our Associates include:


IfSInnovation for Success


4c4c Design


Bright HFBright HF


MetisMetis Partners


TNITrue North Innovation


4c Eng4c Engineering


IdeasI.D.E.A.S. Ltd



Delta Software Solutions

Our comprehensive range of experience and expertise is based on many years of collective, practical experience in all aspects of innovation.  Together our activities span many industries and sectors, and our expertise is constantly updated by our ‘hands-on’ innovation actions for, and with, a wide range of clients and customers.  Our relationships are built upon years of working together as a team for the benefit of our clients, and we therefore deliver breadth and depth with the flexibility and low overheads that a tried and tested team can offer.

"The uncreative mind can spot wrong answers, but it takes a very creative mind to spot wrong questions."
Anthony Jay