Energy Engineering Company

An engineering company in the downhole oil service sector, knew they had to update their product lines which were still selling well but had a limited shelf life in a changing market.

 

Ideality ran a series of team workshops with the engineering groups which delivered a range of successful ideas for new product lines which are generating significant results for the company. 

 

"Business pressures meant we were great at customer delivery, but never had time to do what we were so good at in the early days - we have learned how to innovate again" said a delighted company founder.

 

Business has only two functions - marketing and innovation
Peter Drucker